Morning Address: Jason F. McLennan, CEO, Cascadia Green Building Council

Jason McLennan

Considered one of the most influential individuals in the green building movement today, Jason F.
’s work has made a strong impact on the shape and direction of green building in the United
States and Canada and he is a much sought after presenter and consultant on a wide variety of green
building and sustainability topics around the world.

McLennan serves as the CEO of the Cascadia Green Building Council, the Pacific Northwest’s leading
organization in the field of green building and sustainable development and he is also the CEO of the
International Living Building Institute. He is the founder and creator of the Living Building Challenge, an
international green building program, and co-creator of Pharos, the most advanced building material
rating system in North America.

Jason is known as an international thought leader in the green architecture movement and has lectured on sustainability across the United States and Canada. His work in the sustainable design field has been published or reviewed in dozens of journals, magazines conference proceedings and books including Architecture, Architectural Record, Dwell, Plenty, Metropolis, NY Times, The Globe and Mail, The World and I, Ecostructure, Greensource, Arcade and Environmental Design and Construction Magazine. He is the author of four books; The Philosophy of Sustainable Design, The Dumb Architect’s Guide to Glazing Selection, The Ecological Engineer and Zugunruhe. The Philosophy of Sustainable Design is currently used as a textbook in over sixty universities and colleges and is distributed widely throughout Europe, North America and Asia.

Jason is a former Principal at BNIM Architects, one of the founders of the green design movement in the United States, where he worked on many of the leading high performance projects in the country including LEED Platinum, Gold and zero-energy projects. At BNIM he created the building science team known as Elements, which set new standards for energy and resource efficiency on many of its projects in various building types. Jason is also the founder and CEO of Ecotone Publishing, the only dedicated green building publisher in North America. Jason has won numerous awards including a national Canadian Green Building Champion award and he was a finalist for the prestigious Buckminster Fuller Award.


Lunch Keynote: Dr. Michael Crow, President, Arizona State University

Dr. Michael Crow

Michael M. Crow became the 16th president of Arizona State University on July 1, 2002. He is guiding the transformation of ASU into one of the nation’s leading public metropolitan research universities, one that is directly engaged in the economic, social, and cultural vitality of its region. Under his direction the university pursues teaching, research, and creative excellence focused on the major challenges and questions of our time, as well as those central to the building of a sustainable environment and economy for Arizona. He has committed the university to global engagement, and to setting a new standard for public service.

Since he took office, ASU has marked a number of important milestones, including the establishment of major interdisciplinary research initiatives such as the Biodesign Institute; the Global Institute for Sustainability; and MacroTechnology Works, a program integrating science and technology for large-scale applications, including the Flexible Display Center, a cooperative agreement with the U.S. Army. Under his direction ASU has initiated a dramatic research infrastructure expansion to create more than one million square feet of new research space, and has announced naming gifts endowing the W. P. Carey School of Business, the Ira A. Fulton School of Engineering, and the Virginia G. Piper Center for Creative Writing.

Prior to joining ASU, he was executive vice provost of Columbia University, where he also was professor of science and technology policy in the School of International and Public Affairs. As chief strategist of Columbia's research enterprise, he led technology and innovation transfer operations, establishing Columbia Innovation Enterprises (now Science and Technology Ventures), the Strategic Initiative Program, and the Columbia Digital Media Initiative, as well as advancing interdisciplinary program development.

He played the lead role in the creation of the Columbia Earth Institute (CEI), and helped found the Center for Science, Policy, and Outcomes (CSPO) in Washington, D.C., a think tank dedicated to linking science and technology to desired social, economic, and environmental outcomes. In 2003 CSPO was reestablished at ASU as the Consortium for Science, Policy, and Outcomes.

A fellow of the National Academy of Public Administration, he is the author of books and articles relating to the analysis of research organizations, technology transfer, science and technology policy, and the practice and theory of public policy.

Closing remarks: State Representative Jules Kopel Bailey

Rep. Jules Kopel Bailey

Jules Kopel Bailey is two-term State Representative from Oregon House District 42, representing inner Eastside Portland. In his first term, Jules was co-chief sponsor of HB 2626, the Energy Efficiency and Sustainable Technology (EEAST) Act, which passed with overwhelming bi-partisan support and was signed into law by the Governor. Jules also co-sponsored legislation to train workers in clean energy jobs, encourage renewable industries in Oregon, and build a sustainable economy in Oregon. Jules was named Oregon League of Conservation Voters Innovator of the Year and People’s Choice Award winner for 2009, as well as one of 35 Innovators under 35 by 1000 Friends of Oregon.

Jules grew up in the Sunnyside neighborhood of Southeast Portland. He graduated from Lincoln High School and Lewis and Clark College, where he majored in Environmental Studies and International Affairs. Jules did his graduate studies at Princeton University's Woodrow Wilson School of Public and International Affairs on a Truman Fellowship. He received his Master of Public Affairs and Urban and Regional Planning with a certification in Environmental Policy. He speaks Mandarin Chinese.

When not in the legislature, Jules runs Pareto Global, LLC, an economic consulting practice. Prior to founding Pareto Global, Jules was an economist and sustainable development specialist at ECONorthwest. He works at the intersection of economics, public policy, the environment, and urban development and brings a specialization in clean energy financing. Jules was elected a member of the Pivotal Leaders business network. Jules co-chairs the board of Clean Energy Works Oregon, and serves on Hanford Clean-up Board as well as the boards of the Portland Sustainability Institute, the U.S. Green Building Council Green Schools Initiative, the DC Project, the Coalition of Legislators for Energy Action Now, and the National Advisory Board for the Journal of Environmental Law. He has written numerous articles, including a guide to clean energy financing, and has completed projects and conducted research across the United States and in eight countries.